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The Professional Inter-Active Marketing
Association
CODE OF PROFESSIONAL ETHICS
I
- PURPOSE AND SCOPE
Article 1
a) This Code of Professional Ethics (hereinafter called
the "Code") lays down the standards of integrity,
professionalism and confidentiality which all members of the
Professional Inter-Active Marketing
Association (PIAMA.ORG or the
"Association")
shall be bound to respect
as Professional E-Mail Marketers.
b) Candidates shall also undertake to adhere to the
provisions of this Code.
c) The Council
shall impose penalties for any breach of the rules of the
profession as defined in this Code.
Penalties shall include termination of Membership and of all
Membership Benefits
II - CODE OF HONOR
Article 2
a) Members of the Association shall be bound by the
strictest secrecy, which must be observed towards all
persons and with regard to all information disclosed in the
course of the practice of the profession.
b) Members shall
provide complete confidentiality
of client contact information, web site URL, strategies and
objectives while performing
any online marketing campaign or internet service, unless otherwise
instructed by the client.
Article 3
a) Members of the Association shall not accept any
assignment for which they are not qualified. Acceptance of
an assignment shall imply a moral undertaking on the
member's part to work with all due professionalism.
b) Any member of the Association recruiting other
Professional Inter-Active Marketers,
be they members of the Association or not, shall give the
same undertaking.
Article 4
a) Members of the Association shall not accept any job
or situation which might detract from the dignity of the
profession.
b) They shall refrain from any act which might bring
the Association into disrepute.
Article 5
For any professional purpose, members may
publicize the
fact that they are
Professional Marketers
and members of
PIAMA.ORG,
either as individuals or as part of any grouping or region
to which they belong.
Article 6
a) It shall be the duty of members of the Association
to afford their colleagues
reasonable and professional
assistance
if asked and if member can provide such assistance.
b) Members shall refrain from any utterance or action
prejudicial to the interests of the Association or its
members. Any complaint arising out of the conduct of any
other member or any disagreement regarding any decision
taken by the Association shall be pursued and settled
within the Association itself.
c) Any problem pertaining to the profession which
arises between two or more members of the Association, may
be referred to
PIAMA.ORG
for arbitration.
III - WORKING CONDITIONS
Article 7
With a view to ensuring the best
on-line marketing services to the public,
members of the Association:
a) shall endeavour always to
fully evaluate the advertiser's short and long term
marketing strategies and objectives, and to collect as much
information as possible in order to provide the advertiser
with competent recommendations, potential risks and rewards,
advantages and alternative methods to assist advertiser in
achieving his/her goals;
b) shall not intentionally use any
marketing methods that may be unlawful, unethical or that may
place the advertiser's
online business in jeopardy, legal or otherwise;
c) shall
not,
under any circumstances, use any methods referred to as SPAM
or SPAMMING;
d) shall
always, when providing targeted website
visitors, contract only with webmasters, search engines,
networks and content publishers that are compatible, in
context or that compliment advertiser's business;
e)
shall only contract for "general", "untargeted" or
"Run-Of-Network" Internet visitors with the full knowledge
and agreement of the advertiser;
f) shall immediately contact
the Association should he/she require any additional
services, programming, additional assistance or resources,
that may be needed to successfully carry out the
terms and conditions of any marketing campaign for an
advertiser;
g) shall
provide follow up reports, search engine statistics, website
visitor counts, category or keyword targeting summaries or
analysis, to provide the advertiser with a clear
understanding or any work performed or anticipated.
Article 8
Members of the Association shall neither accept nor
offer for themselves or for others,
be they members of the Association or not, any
marketing campaign, strategy, software or service that may
be illegal, or
contrary to the
guidelines
laid down in this Code or in the Professional Standards.
IV - AMENDMENT PROCEDURE
Article 9
This Code may be modified by the
Association amended to this Code Of Professional Ethics, by
posting such modifications to
http://www.piama.org/code_of_conduct.html
, within 15 days of such modifications.
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